FEBRIYANTI, H. D.; YUNITA, R. Analisis Integrasi IMC dan Brand Equity UMKM Santo Suruh: Strategi Diferensiasi, Kearifan Lokal, dan Rekomendasi Program IMC. Jurnal Penelitian Inovatif, [S. l.], v. 5, n. 4, p. 2885–2892, 2025. DOI: 10.54082/jupin.1856. Disponível em: https://jurnal-id.com/index.php/jupin/article/view/1856. Acesso em: 5 nov. 2025.