SYARIFA, N.; WIJAYA, B. S. Cultural Insight dan Wordplay sebagai Strategi Creative Brand Publicity: Studi Semiotik terhadap Iklan Head & Shoulders. Jurnal Penelitian Inovatif, [S. l.], v. 6, n. 2, p. 1453–1464, 2026. DOI: 10.54082/jupin.2398. Disponível em: https://jurnal-id.com/index.php/jupin/article/view/2398. Acesso em: 20 mei. 2026.