Studi Kasus Kapabilitas UMKM Industri Batik dalam Inovasi Desain Produk
DOI:
https://doi.org/10.54082/jupin.1005Kata Kunci:
Desain Produk Batik, Inovasi, Kapabilitas Inovasi, UMKM Industri BatikAbstrak
Eksistensi perbatikan semenjak berkembang di luar keraton berada pada konteks ekonomi dan budaya. Industri batik sebagian besar pada skala usaha mikro kecil dan menengah (UMKM). Dalam konteks seperti ini, produsen batik harus mampu terus menciptakan produk-produk batik yang sesuai dengan seleran dan kebutuhan konsumen atau pasar yang terus terjadi perubahan ataupun perkembangan. Kemampuan inovasi UMKM menjadi penting untuk menjaga kelangsungan dan mengembangan industri batik sehingga kehidupan batik sebagai warisan budaya dunia bisa terus terjaga. Penelitian ini secara umum bertujuan untuk mengetahui kemampuan UMKM batik dalam melakukan inovasi desain produk batik. Adapun tujuan khusus dari penelitian ini adalah mengetahui proses dan strategi inovasi, menjelaskan bentuk inovasi yang dihasilkan, dan mengetuhi dampak inovasi terhadap kehidupan industri batik. Penelitian ini merupakan penelitian dasar dengan metode kualitatif dalam bentuk studi kasus. Studi kasus membahas kemampuan inovasi UMKM Dewi Batik di Kabupaten Boyolali, Jawa Tengah. Proses penelitian diawali dengan membahas proses dan strategi inovasi yang diterapkan, kemudian membahas bentuk inovasi yang telah dilakukan, dan pada bagian akhir mengevaluasi dampak inovasi yang dilakukan. Penelitian ini menghasilkan beberapa temuan, diantaranya strategi inovai, proses inovasi, bentuk inovasi, dan dampak inovasi. Strategi Inovasi desain produk yang dikembangkan adalah: diversifikasi produk, membuat desain sesuai karakter konsumen target pasar, diferensiasi produk, dan optimalisasi karakterisasi produk. Proses inovasi desain produk dilakukan secara kolaboratif dengan desainer melalui lima tahapan proses. Bentuk inovasi produk fokus pada inovasi ragam hias batik. Inovasi desain produk yang dilakukan berdampak signifikan pada perkembangan dan kelangsungan usaha.
Referensi
Adeleye, Jesujoba Tolulope. (2023). Prototyping. CRC Press eBooks doi: 10.1201/9781003164609-6
Ahmad, Alifian Rizalul & Fatmawati, Devi (2023) The Effect Of Product Innovation, And Process Innovation On Competitive Advantages And Marketing Performance Of Snack Products. The 4th International Conference on Economics, Business and Information Technology (ICEBIT) Vol 4. doi: 10.31967/prmandala.v4i0.757
Ahmet, Çubukçu., Yekta, Özcan, Özözer., Ayşe, Hande, Erol, Bingüler. (2024). Innovation Strategies and the Business Perspective: A Synthesis of Existing Research and a Composed and Comprehensive Framework. Journal of organisational studies and innovation, doi: 10.51659/josi.23.192
Anthony, E., Henry. (2021). Business Strategy. Oxford University Press doi: 10.1093/hebz/9780198859833.003.0009
Ashok, M., Narula, R., & Martínez-Noya, A. (2016). How do collaboration and investments in knowledge management affect process innovation in services? Journal of Knowledge Management, 20(5),1004–1024. https://doi.org/10.1108/JKM-11-2015-0429
Belmiro, P.M., Duarte., A., M., F., Carvalho., Daniela, S., B., Lima., Diana, I., S., Costa., Inês, R., Nunes., João, Batista., Paulo, J., S., Gomes., Fernando, P., Bernardo. (2022). Concept Development—From Academia to Industry: A Journey Motivated by the Design of Portable Thermal Slippers. Designs Vol 65. 6 https://doi.org/10.3390/designs6040065
Budiarti, I (2021) Pengaruh Modal Sosial Terhadap Kemampuan Inovasi Serta Hubungannya Dengan Kapabilitas Inovasi Radikal Dan Lokal (Studi Pendahuluan Pada Perusahaan Terbuka Di Indonesia) AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol.6, No. 1, April 2021, hal. 41-51 DOI: https://doi.org/10.24198/adbispreneur.v6i1
Chesbrough, H. (2019). Types of Innovation: Incremental vs Radical Innovation. Harvard Business Review.
Chesbrough, H., Vanhaverbeke, W., & West, J. (2014). New frontiers in open innovation. Oxford University Press. https://doi.org/10.1093/acprof:oso/9780199682461.001.0001
Creswell, John W. 2015. Penelitian Kualitatif dan Desain Riset, memilih diantara lima pendekatan. Terjemahan oleh Ahmad Lintang Lazuardi. Yogyakarta: Pustaka Pelajar.
Denzin, N. K. & Lincoln, Y. S. 2009. Handbook of Qualitative Research. Terjemahan oleh Dariyatno dkk. Yogyakarta: Pustaka Pelajar.
Drucker, P. F. (2014). Innovation and Entrepreneurship. Harper Business.
George, Tovstiga. (2023). Strategy: Foundations and Perspectives. Management for professionals, Springer Nature 1-40.. doi: 10.1007/978-3-031-40692-8_1
Gunawan, Imam (2016) Metode Penelitian Kualitatif Teori & Praktik. Jakarta: Bumi Aksara
H.M.T.M., Jayathilake. (2018). Product diversification strategies: A review of Managerial skills for firm performance. doi: 10.14299/IJOART.07.07.004
Hamel, G., & Prahalad, C. K. (2017). Competing for the Future. Harvard Business Review Press.
Hermawan, Lucius (2015). Dilema diversifikasi produk: meningkatkan pendapatan atau menimbulkan kanibalisme produk? Competence: Journal of Management Studies, Vol. 9, No. 2, Oktober 2015 doi: 10.21107/KOMPETENSI.V9I2.1702
Hiromu, Nakazawa. (2024). Design Navi for Product Development. Springer Nature doi: 10.1007/978-3-031-45241-3
Hittmár, Š., Varmus, M., & Lendel, V. (2014). Proposal of model for effective implementation of innovation strategy to business. Procedia - Social and Behavioral Sciences, 109, 1194 – 1198.
Irudayaraj, Ambrose Edward & Anbumalar, Veerabathiran (2022). 4. The Conceptual Design of Mechanical Products. Periodico Di Mineralogia Vol 91 No 4. https://doi.org/10.37896/pd91.4/91424
Kadir, Abdul, Muhammad Alhaqqi., Daniella Sampepajung, Andi Masseppe. (2021). Iconic Product Innovation Model to Improve Sengkang’s Silk Marketing Performance. Proceedings of the 5th International Conference on Accounting, Management and Economics http://dx.doi.org/10.4108/eai.14-10-2020.2304256
Kazinguvu, Ngweshi (2016) Strategic Innovation in Management of Small and Medium–Sized Manufacturing Companies in Rwanda. East Africa Research Papers in Business, Entrepreneurship and Management EARP-BEM No. 2016:03
Kevin, J., Holt. (2022) Differentiation Strategy: Winning Customers by Being Different. Taylor & Francis doi: 10.4324/9781003271703
Mars, Matthew M., (2013). “A Cross-Disciplinary Primer on the Meaning and Principles of Innovation Advances” the Study of Entrepreneurship, Innovation, and Economic Growth, Volume 23, 1–12 by Emerald Group Publishing Limited. doi:10.1108/S1048-4736(2013)0000023003
Martin, S. L., Javalgi, R. G., & Cavusgil, E. (2017). Marketing capabilities, positional
Nimatul Faizah & Whisnupaksa Kridhangkara 2022 Ternyata Sebanyak Ini Produksi Susu Sapi di Boyolali Espos Data. 31 Mei 2022. https://data.espos.id/ternyata-sebanyak-ini-produksi-susu-sapi-di-boyolali-1328580
O’Cass, A., & Sok, P. (2014). The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth. International Small Business Journal: Researching Entrepreneurship, 32(8). https://doi.org/10.1177/0266242613480225
Oleksenko, L.V., (2022). Models of innovative activity. Ekonomìka ta pravo, 2022-iss 3, pp. 97-105. doi: 10.15407/econlaw.2022.03.097
Perdana, K., & Gunawan, J. (2017). Proposed Integrated Measurement Standard to Measure Sustainability Performance : Evidence From Indonesia. In Dimensional Corporate Governance: An Inclusive Approach (pp. 251–267). Springer Nature. https://doi.org/10.1007/978-3-319-56182-0
Rajapathirana, R. P. J., & Hui, Y. (2018). Relationship between innovation capability,
Rajendra, S., Sisodia. (2010). Point of Difference and Product Differentiation. John Wiley & Sons, Ltd doi: 10.1002/9781444316568.WIEM01048
Ritala, P., Sainio, L., Ritala, P., & Sainio, L. (2014). Coopetition for Radical Innovation : Technology , Market and Business-Model Perspectives. Technology Analysis & Strategic Management, 26 (2), 155–169. https://doi.org/10.1080/09537325.2013.850476
Rogers, E. M. (2019). Diffusion of Innovations. Simon and Schuster.
Sandoval, Avelino Martínez,. (2005) La diferenciación de productos: Una breve nota. Etramado Vol.1 No. 2
Sok, P., O’Cass, A., & Sok, K. M. (2013). Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities. Australasian Marketing Journal. https://doi.org/10.1016/j.ausmj.2013.04.001
Stake, R.E. (1995) The Art Of Case Study Research. Thousand Oaks, CA: Sage
Stoneman, Paul, (2022). "Defining innovation," Chapters, in: Cristiano Antonelli (ed.), Elgar Encyclopedia on the Economics of Knowledge and Innovation, chapter 9, pages 81-87, Edward Elgar Publishing
Sugiyono. (2013). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.
Suhaeni, T. (2018). Pengaruh Strategi Inovasi Terhadap Keunggulan Bersaing di Industri Kreatif (Studi Kasus UMKM Bidang Kerajinan Tangan di Kota Bandung). Jurnal Riset Bisnis Dan Investasi, 4(1). https://doi.org/10.35697/jrbi.v4i1.992
Sumarni, N., Suroso, & Enjang Suherman. (2023). Development of Sanggabuana Coffee Product Innovation through Product Diversification: Case Study In Bumdes Buanamekar Business In Mekarbuana Village, Karawang. Media Wisata, 21(1), 99–106. https://doi.org/10.36276/mws.v21i1.453
Sutopo, H.B. 2002. Metodologi Penelitian Kualitatif, dasar teori dan terapannya dalam penelitian. Surakarta: UNS Press.
Sytnik, N.., Perminova, S.., Vorzhakova, Julia. (2022). Design strategy as a tool for developing new products. Naukovij vìsnik Hersonsʹkogo deržavnogo unìversitetu, doi: 10.32999/ksu2307-8030/2022-45-5
Teece, D. J., Pisano, G., & Shuen, A. (2017). Dynamic Capabilities and Strategic Management: Organizing for Innovation and Growth. Oxford University Press.
Tidd, J., Bessant, J., & Pavitt, K. (2017). Managing Innovation: Integrating Technological, Market and Organizational Change. John Wiley & Sons.
Vasily, G., Zakshevsky., Irina, Bogomolova., Natalja, S., Rodionova., D., V., Shaykin. (2022). 2. Implementation of projects in the field of product diversification as a factor of increasing the economic potential of an industrial enterprise. Экономика сельскохозяйственных и перерабатывающих предприятий, Iss: 7, pp 26-34 doi: 10.31442/0235-2494-2022-0-7-26-34
Vindi, Atika, Fatmawati., Nanik, Hariyana. (2024) The Effect of Product Diversification and Company Size on Company Profitability Case Study on UD Setya Abadi D.M. Integration, 2024-2 doi: 10.38142/ijssc.v2i1.136
Vitalii, Ivanov., Ivan, Pavlenko., Artem, Evtuhov., Justyna, Trojanowska. (2023). Product Design. Springer tracts in mechanical engineering, doi: 10.1007/978-3-031-44641-2_2
White, C. (2004). Differentiating the product. In: Strategic Management. Palgrave, London. https://doi.org/10.1007/978-0-230-55477-1_10
Wijaya, Lani Diana & Simamora, Virgo. (2022) Pengaruh Kapabilitas Teknologi Informasi Dan Kapabilitas Inovasi Terhadap Strategi Dan Dampaknya Terhadap Keunggulan Bersaing Umkm Kuliner. Jurnal Ilmiah Akuntansi dan Bisnis Vol 7, No 1, Juni. PP 51-65
Yanto, Ramli., Dudi, Permana., Aldina, Shiratina., Mochamad, Soelton., Yusliza, Mohd, Yusoff. (2023). 2. Implementing innovation strategic against sustainability business on the micro, small and medium enterprises. International Conference on Community Development, doi: 10.33068/iccd.v5i1.658
Yenny, Dwi, Suharyani., Djumarno, Djumarno. (2023). Perencanaan strategis dan pembangunan berkelanjutan. Jurnal Ilmiah Global Education, 4(2):767-778. doi: 10.55681/jige.v4i2.827
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2024 Sujadi Rahmat Hidayat, Sarwono Sarwono, M. Rudianto
Artikel ini berlisensi Creative Commons Attribution 4.0 International License.
