Ekonomi Politik Media Digital di Indonesia: “Analisis Citra Presiden Prabowo dan Kebijakan Fiskal Menteri Purbaya”
DOI:
https://doi.org/10.54082/jupin.2216Kata Kunci:
Ekonomi Politik Media, Paradigma Kritis, Analisis Wacana Kritis, Prabowo Subianto, Purbaya Yudhi Sadewa, Kebijakan Fiskal, Media DigitalAbstrak
Struktur kepemilikan media dan afiliasi politik di Indonesia menciptakan ruang digital yang tidak netral dalam mengonstruksi isu nasional. Penelitian ini bertujuan untuk membedah dinamika ekonomi politik digital melalui analisis produksi citra Presiden Prabowo Subianto dan narasi kebijakan fiskal Menteri Purbaya Yudhi Sadewa. Menggunakan paradigma kritis, penelitian ini menerapkan metode Analisis Wacana Kritis (CDA) model Norman Fairclough dengan teknik pengumpulan data melalui observasi digital, studi dokumentasi, dan penelusuran data sekunder. Hasil penelitian menunjukkan bahwa citra kepemimpinan dan kebijakan fiskal dikonstruksi melalui pola “teknokratik-populis” untuk meminimalisir resistensi publik. Media digital melakukan komodifikasi isu demi kepentingan trafik dan relasi elit, sementara algoritma digunakan sebagai alat spasialisasi informasi untuk mengamankan legitimasi kekuasaan. Penelitian ini menyimpulkan bahwa penguatan kontrol narasi digital telah mereduksi fungsi pengawasan media dalam ekosistem demokrasi. Secara teoretis, temuan ini menunjukkan bahwa digitalisasi media cenderung memperkuat strukturasi kekuasaan daripada memperluas ruang diskursus kritis.
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Hak Cipta (c) 2026 Muhammad Didi Ahmadi, Udi Rusadi
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